A Semester In Social Media

This semester I learned a lot of different techniques and ways to apply them through various forms of social media. I ended up getting pretty attached to my business and had developed a layout for the shop in my head.


My favorite forms of social media were Blogger, Facebook and Twitter. I did not think I would enjoy the blog postings as much as I did. I really liked how easy it was to set up a page and then refining the page over the next couple weeks to get the look that I wanted. I leaned a lot of little tips and tricks with Facebook that I had no idea existed before this class. Twitter was by far the simplest and easiest to use, and I think that is what they aim for. I think that every business should have some sort of blog or website that is updated regularly.

My least favorite was Vine. I just do not see the appeal and too me it was not really that serious of a platform. By no means do I see it as useless, it just did not grab my attention. Instagram was hard for me to do because I do not have the ability to take pictures of luxury cars and expensive things on a daily basis. It is one of my personal favorites and I think that it is very under utilized by business in general.

If I actually owned this business I would make sure to update a blog on a weekly or biweekly basis. I would have a Facebook, Twitter and Instagram, all with weekly updates. YouTube would be used from time to time, but I could see myself uses Instagram video much more. Even though the work load was heavy at times, I enjoyed this class.

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Tuner Tuesday: Mitsubishi Evolution

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Monocle Motors: Now in Your Pocket

We are excited to announce our new Monocle Luxury Motors App for all Android and iOS devices. This is been something we have been trying to get off the ground for some time now and the day is finally here.

What exactly is the Monocle Luxury Motors App? We refer to it as a "virtual garage" where you can add your vehicles and see other people's vehicles as well. It isn't just pictures either. From here on after having work done at our shop we will complete a detailed profile on your vehicle (for free) and upload it straight to the app. This has many benefits, from seeing how others have had their cars tuned to having a virtual record of everything that has been done to your vehicle as well as a detailed record of all vehicles that you have owned.

Another feature is the social aspect of the app. Scheduling for everything at Monocle can be done through the app. Any events will be on the app and you will be able to see who is attending and highlights of that event, pictures and videos.

One day we would like to be offer transactions through the app itself, for purchasing things like wheels and tires to certificates and donating to charitable events.

The app is available for download right now, so be sure to install it and tell us what you think.

Tuner Tuesday

No Shave November

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No Shave November is an event raising cancer awareness. The big idea behind it is that you will donate the money you would have spent on grooming to cancer research, but according to the official website this is not the only way to participate. Many of us can not participate because of policies at our work places. We are encouraging anyone who can participate in this month long event to do so. This is a link to the official website. For those who can not, we are offering an alternative.

At Monocle Luxury Motors our team of Automotive Technicians will not come in contact with a razor or scissors all month long. They each have their own "team". All it takes for you to join in is to stop into Monocle and make a donation to select whose team you would like to be on. (Jason, Eric, Chuck, Ray or Michael). Your picture will be taken and you will be added to their donation board. 

On Saturday December 5th we will be making our official donation and will be having a small get together with all five teams. If you would like you can help trim your team leaders hair and beard. We will also be recognizing everyone who participated themselves. There is no excuse for you to not participate in this great cause. Come stop into MLM before the end of November.

Muscle Car Monday: 1970 Plymouth Superbird

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Calling All Cars

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Monocle Luxury Motors is excited to announce a contest to win this beautiful Camaro. The concept is simple and almost anyone can enter. Rules are as follows:

• Must be over the age of 21
• Must be a legal resident of the state of Wisconsin
• No purchase necessary 
• Register to win on location at Monocle
• Anyone who likes us on Facebook will receive and extra entry 

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Now you may be thinking that you aren't too excited to win a project car but here is the best part: you also win a $50,000 budget to make the car exactly how you see fit, from suspension and transmission to paint and interior. This is your blank canvas to make your dream car. The experts at Monocle will make sure that you are set up right. 

Examples of two Camaros that we have worked on in the past:

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The winner will be selected at random and announced on our Vine. Be sure to follow us on Vine to stay updated on all of the things going on at MLM. (@MonocleMotors)





We just released our first commercial featuring our very own Motor Vehicle Expert, Charles BarnFani. Check it and and comment to let us know what you think.

2nd Podcast: Halloween Details and More

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Our second podcast is live. Listen to it and make sure to follow us on SoundCloud. Link

Muscle Car Monday: 1987 GNX Grand National

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Halloween Week

With Halloween rapidly approaching we are feeling a little spooky. We have plenty of events this week to go along with the Halloween theme.

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Announcing Monocle Motors First Annual Pumpkin Carving Contest. Starting on Monday October 26th, stop into Monocle and create a master piece. Pumpkins will be $5 a piece with all proceeds going to the Boys and Girls Club. We will have pumpkin carving stations set up all week. Winner will receive a free car detailing and a steak dinner. The winner will be chosen on Halloween.  

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The shop itself  will be a lot spookier as well. Thurs, Friday and Saturday the shop will be "haunted". We will be taking all of Wednesday to get ready for the festivities which are capped off with a big Halloween Bash on Saturday. Dress in your best costume and prepare for a night of fun.

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Along with all the Halloween events we have planned this week we will also have some customs cars around the shop all week. They are from shops around the area as well as some that are world renown. Don't miss out on all of the fun this week, stop on in to Monocle.

Muscle Car Monday: 1970 Torino GT

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Top 5 Cars from T.V. and Movies

We have compiled a list of our favorite cars from T.V. Shows and Movies. These are some of the coolest cars ever put into production and a must have for any serious collection.

#5: Delorean DMC-12
                                                                       

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Made Famous in the movie Back to the Future, the DMC-12 never became a commercial success. The body was made from stainless steel, which made it quite an expensive vehicle. Its engine was very lacking as well. The gull-wing doors and interior scream 1980's. Doesn't it just make you want to hop in and see what happens when you get it up to 88 miles per hour? Find out for: $20,000

#4: Nissan Skyline R34 GT-R

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This car was featured in the original The Fast and the Furious. It may have lost the first race it was in, but don't let that fool you. A 2.6L V-6 propels this car from 0-60 in just 3 seconds. It may not have the recognition some of the other cars on our list have, but it can out perform the best of them. It can be yours for: Price on Request

#3: 1969 Dodge Charger

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The Duke Boy's vehicle of choice comes in at number three on our list. This 1969 Charger from the Dukes of Hazard is one mean car. When it first came out it ruled the race track and on T.V. there wasn't a jump the General Lee couldn't make. This motor vehicle icon comes in at: $55,000

#2: 1977 Pontiac Firebird

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Nicknamed the Bandit Car, this 1977 Firebird is from the classic film Smokey and the Bandit. Burt Reynolds made these the coolest cars around. The 6.6L V8 could pass anything on the highway. Head east bound and down for: $40,000

#1: 1964 Aston Martin DB5 

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Taking our top spot is a 1964 Aston Martin DB5. First made famous by Sean Connery in the movie Goldfinger, this beauty has been a multiple James Bond Movies since. Held in high regards by many as the best car that Aston Martin ever produced, pictures just don't do it justice. Drive one shaken, not stirred: Price on Request

Muscle Car Monday: 1969 GTO Judge

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Breast Cancer Awareness Month

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October, as you may know, is Breast Cancer Awareness Month. We here at Monocle make yearly donations to breast cancer research. This month we are doing something extra special. Ten percent of all sales this month will be donated directly to breast cancer research. But thats not all. We will also have a 2015 Camaro pace car up for auction, with a portion of the proceeds going to breast cancer research.

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-2015 Chevrolet Camaro SS

-6.2L V-8

-Custom Paint

-Racing wheels and tires

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The auction will take place on Saturday, October 17th at 2 P.M. with plenty of other festivities as well.  We will have a ferris wheel and assorted carnival games. There will be fried chicken served from Noon until 6 P.M. And live music beginning at 7. We are excited to say that Soundgarden will be opening for The White Stripes. The concert is free with an optional donation and plates of chicken will cost $8 a piece. All proceeds will be donated to breast cancer research.

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We will being offering a car wash/wax for $20 from October 12th-16th with all proceeds goings directly to Breast Cancer Research. Volunteers are all expert automobile detailers. Be sure to stop in to Monocle Luxury Motors this week to support the fight against breast cancer. 

Sure to Be A Smash

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Its been a big week over here at MLM. You may have saw that our #1 Car to Keep an Eye on This Fall was the Dodge Challenger Hellcat. We are proud to announce that one of our own Challengers will be featured in a movie poster made by none other than the legends at Box Office Smash.  Chances are that most, if not all of your favorite movie posters have been created by someone from BOS. Be sure to check them out.


We currently have three Hellcats at our location in the most desirable of colors. In order: Sublime Metallic, TorRed, and B5 Blue.

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Color: Sublime Metallic

-20 inch Matte Black Forged Wheels 

-Pirelli P-Zero Tires

-Premium Black Laguna Leather seats

   

-Full Navigation System

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Color: TorRed

 

-Satin Black Aluminum Hood with vents

-20 inch Brass Monkey Forged Wheels 

-Pirelli P-Zero Tires

-Red seat belts 

 

Color: B5 Blue

-Aftermarket wheels

-2000 Watt Pioneer Stereo System 

-Two 15 inch Kicker Subwoofers 

-Full cabin LED lighting 

-Sparco Racing Seats 

Both the Sublime Metallic and the TorRed Challengers are 6-Speed Standard Transmissions, the B5 Blue is an 8-Speed Automatic. On the track the automatic is coming in at slightly faster times, however we think that manual is still a whole lot of fun to drive.

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To celebrate our collaboration with Box Office Smash we will be having a friendly competition on Friday October 9th. One lucky member from the BOS team will be racing against me. I am putting my own Pitch Black Hellcat on the line, winner takes all. When the stakes are this high, you know this is a must see event. Stop into Monocle Luxury Motors for all of the details. 

Monocle's Muscle Car of the Week

Each week we here at MLM will be featuring a different muscle car. We are kicking it off with a favorite of ours.

1970 Chevrolet Chevelle SS 454.

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1970 was the first year that the Chevelle featured a 454 cubic inch engine. It was the last year to have a total of 4 round headlights, they were ditched in '71. This is the cleanest and meanest of all Chevelles.

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Pictured here is the 7.4L, 454 cubic inch engine. There is nothing quite like the sound of a Chevy "Big Block". In 1970 there were 4,475 vehicles with the LS6 version of this engine produced.



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 The interior is very sleek. Our favorite color is triple black. There was also a factory option for "swivel bucket seats." The seats actually turn toward the door, which allows you to exit the vehicle in style. This is a must have option for any serious collector. Someone who is more interested in spending their weekends at the track may find it beneficial to swap them out for something like the Sparco R333's. 

Three Cars To Keep an Eye On This Fall

2015 has been an exciting year for all automobile enthusiasts. We here at Monocle put together a list of 3 that just can not be overlooked.

#3 Cadillac ATS-V Coupe

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Coming in at number three the Cadillac is sure to please both those interested in luxury, as well as those who have a need for speed. The 3.6L Twin Turbo engine produces a strong 464 horsepower propelling you from 0-60 MPH in just 3.8 Seconds and boasts a top speed of 189 MPH. The interior and exterior are a blend of class with racing inspired features. From a carbon fiber hood to and trim to the aluminum wheels and Brembo Brakes, this car functions as well as it looks.

#2 Mercedes-Benz S600 Sedan

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At number two we have the Mercedes-Benz S600, which has been known to be the pinnacle of luxury and this year they spared no expenses. A 6.0L V-12 engine producing 523 horsepower will get you from point A to point B and will make you consider point C just for the fun of it. Multicolored LED cabin lighting and an interior fragrance system makes every car unique to its owner allowing each car to have its own mood inside.

#1 Dodge Challenger SRT Hellcat

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At number one we have the one and only Dodge Challenger SRT Hellcat. The Supercharged 6.2L V-8 produces 707 horsepower and goes 0-60 MPH in only 3.6 seconds. With a top speed of 199 MPH this is one wild ride. Available in 11 colors, this is a car that will make everyone in your neighborhood envious of you.

Open House- Casino Night

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We are having an open house on October 3rd from 4 P.M. until Midnight.
-There will be Poker, Roulette and Blackjack.
- Drinks and Hors d'oeuvres will be served all night.
-We will be showing off some of our new vehicles as well our current selection.


 For a preview of our Casino night and to keep up on everything happening at Monocle Luxury Motors follow us on Twitter.